The Place Agency worked with Stockland’s retail team to design and deliver a roadshow activation that could travel across the country, popping up in 4 of Stockland’s shopping centres. The brief was to create an activation that would appeal to creators and makers, providing kids up to age 16 a space to make something new and let their creativity run wild.
CLIENT: STOCKLAND|
LOCATION: NATIONAL|
CAPABILITIES: RETAIL ACTIVATION
OUTCOME
The activation, Shake the Rainbow, successfully travelled across the country, providing a festival of colour that uplifted the centres it visited. The activation allowed kids to use 3D pens to create unique 3D creations, including sunglasses, handbags and even a sailing boat. The programming also included art workshops, and ice-cream making workshops, as well as other arts and crafts activities.
