The Place Agency worked with Stockland’s retail team to design and deliver two activation concepts that could travel across the country, popping up in 8 of Stockland’s national shopping centres. The brief was to design an activation that was not only accessible to a range of different customer segments and demographics but importantly could also fit inside a truck!
CAPABILITIES: PLACEMAKING AND ACTIVATION
The two activations concepts; Shake the Rainbow and Arcade Alley, successfully travelled from North Queensland to Western Australia and a few places in between, providing over 72 days of in-centre programming across 8 shopping centres. Both activations were immensely successful including features in Shopping Centre News publications.