Adelaide Airport, situated just 6 km from the Adelaide CBD and a four-minute drive from South Australia's beautiful beaches, manages one of the country's most exclusive landholdings. As part of its masterplan, The Place Agency was enlisted to help shape the vision for five distinct precincts aimed at supporting the Airport's property team in bringing these developments to market.
CLIENT: Adelaide Airport Limited|
LOCATION: Adelaide|
CAPABILITIES: Place Visioning | Place Identity | Marketing
“Airport Junction will be Adelaide’s new economic powerhouse, designed for the future of freight and logistics, with a total project value at completion in the region of $250m facilitating the creation of up to 1800 jobs”.
James Sangster - Adelaide Airport Executive General Manager – Property
Outcomes
The Place Agency developed a Place Vision strategy and played a key role in guiding the creation of the five new precincts. Each precinct offers a distinctive and unique value proposition, ensuring the entire master plan is tailored to meet the needs of its target audiences and attract the right investment opportunities. Additionally, The Place Agency continues to provide marketing and branding strategies for each precinct as they are introduced to the market.
