Aveo is Australia's leading and most innovative retirement living provider, with communities across Australia. As part of their brand restructure, Aveo Group briefed The Place Agency to create a new brand identity for their premium product range, "Signature Communities". The range was aimed to provide a luxury offering, with premium features and amenities located in some of the countries most exclusive suburbs.
The Place Agency rolled out a complete brand strategy, breathing fresh life into Australia's six signature communities. With thoughtful attention to detail, each community now showcases its unique identity, preserving a strong sense of belonging for its residents.