The Place Agency was engaged to design and deliver an activation at Madame Brussels Lane that would put one of Melbourne's best kept laneway secrets, on the map. Located next to 50 Lonsdale Street, the challenge was to create an event that rivalled the Night Markets at QV and attracted a new audience, whilst delighting the local workers and residents in the surrounding buildings.
CAPABILITIES: Place Activation, Event Management
Drawing inspiration from Christmas markets in countries like Switzerland and Germany as well as European discos, the European Night Market includes food and drink stalls to bring on the good times for the after-work crowds.
The European Night Market has become one of Melbourne's must see events, attracting thousands of eager attendees each Friday across July. With over 30 stall holders and one of the best pop up bars in all of Melbourne, the event regularly features on Channel 9 news with the nightly weather cross being done from the event.