JLL Challenger briefed The Place Agency to deliver a roadshow activation for their five shopping centres across the country. The objective was to create a concept that would help communicate the benefits of good recycling practices and provide an opportunity to partner with local community groups to help deliver the message. The Place Agency created "In The Loop", which showcased sustainability initiatives in fun ways that engaged audiences of all ages—featuring a first-of-its-kind, portable, plastic repurposing machine that allows kids to hand over their plastic and convert it into something usable.
