We’re re-activating Lygon Street, Carlton to fill vacant shopfronts with new businesses, creativity and innovation. To achieve this, we’re working directly with landlords, local stakeholders and operators to deliver a program of short-term pop-ups.
The program forms part of the City of Melbourne and Victorian State Government’s joint $100m Melbourne City Recovery Fund. Lygon Street has been recognised as a priority precinct, and is one of three precincts being activated as part of this program.
CLIENT: City of Melbourne|
LOCATION: Carlton, Melbourne|
CAPABILITIES: Retail Activation, Place Marketing, Branding
"This shopfront activation program will give free space to artists, budding entrepreneurs and artisan makers to test their business ideas and help attract Melburnians back into the city."