Working with Lendlease, we developed a place activation strategy to help launch Melbourne Quarter as Docklands new workplace of choice, delivering a calendar and program of activity that help the precinct set itself apart from its next door neighbour and main rival in Collins Square
CLIENT: LENDLEASE|
LOCATION: MELBOURNE|
CAPABILITIES: STRATEGY & PLACEMAKING AND ACTIVATION
OUTCOME
The strategy was endorsed in by Lendlease and The Place Agency stayed on to help deliver its first year of programming in 2019, with a range of activities taking place from picnics in the park through to Grand Prix and Australian Open activations.
