JLL challenged The Place Agency to deliver a spring campaign that showcased the food retailers of 670 Chapel Street in a unique way. The best part of spring is shaking off the indoor winter blues and enjoying the sun in some of Melbourne's best parks and public spaces.
The Perfect Picnics campaign combined seven food retailers with seven gardens, all within walking distance of the shopping centre. From a BBQ along the Yarra using produce from Canning's to Fish and Chips in Albert Park thanks to Hunky Dory, the campaign captured the essence of Spring. The campaign included a social media and in-precinct activation, allowing customers to win prize packs from the retailers and enjoy a picnic themselves.