Preston Market is one of the norths most beloved institutions. A home to everything fresh food, produce and quirky gifts. However over the years, the Preston Market has fallen behind other Melbourne markets and face new competition from a freshly renovated Northland.
The Place Agency were engaged to design a strategy that would reinvigorate the market and set it up for future success. Not only from a commercial point of view but also importantly ensuring Preston Market plays a key role in the local community for years to come.
CLIENT: Salta Property|
CAPABILITIES: Place Strategy, Retail Activation
Preston Market has seen an immense revitalisation since the delivery and implementation of the strategy. After a number of years of delivering a range of initiatives, the market has seen an increase in all key commercial, social and community indicators with it's future assured for years to come.