The transformation of Newcastle’s 50 hectare waterfront into a vibrant mixed use precinct is a multi-decade project now in its final stretch. The Place Agency have been engaged and are currently working with the Hunter and Central Coast Development Corporation (HCCDC) to help realise their aspirations for Honeysuckle as a vital and activated precinct that sets the standard for future urban renewal in regional New South Wales. Focusing on the city’s heritage station building, we have supported the positioning, marketing, leasing, and ongoing activation of this landmark asset.
CLIENT: HUNTER AND CENTRAL COAST DEVELOPMENT CORPORATION (HCCDC)|
LOCATION: NEWCASTLE, NEW SOUTH WALES|
CAPABILITIES: Place Strategy and Positioning
Originally engaged to support the HCCDC with a marketing and leasing strategy for the city’s heritage station building, we have gone on to provide strategic advice on place creation, place activation, place governance, and marketing. Included in this was a major brand refresh for The Station to better highlight its unique offer.
Brand refresh that speaks directly to their audience
Landmark heritage building in the heart of Newcastle
The city’s latest platform for events and creativity.