The transformation of Newcastle’s 50-hectare waterfront into a vibrant mixed-use precinct is a multi-decade project now in its final stretch. The Place Agency needed to create a brand identity that matched the energy and vision of the precinct and marked it as the new home for events and activations in the Hunter region. The Place Agency worked with key local stakeholders and HCCDC to help synthesise the vision into the final identity
CLIENT: HUNTER AND CENTRAL COAST DEVELOPMENT CORPORATION (HCCDC)|
