We’ve had the immense privilege of working on this beautiful asset since 2018. Over this time, The Place Agency have supported the HCCDC with advice on the precinct’s divestment strategy, retail composition and leasing, consumer marketing, as well as its activation framework and program.

With vegan and artisan markets, live music performances, huge pet events, and food festivals, The Station has an increasingly full calendar of community and commercial events that have restored the grand building into the destination it was always meant to be.


The Station – Newcastle’s latest platform for events, creativity and pop-up retail.

Newcastle’s heritage train station has seen a lot of change in its 163-year history. While the most significant transformation is yet to come, the Hunter and Central Coast Development Corporation (HCCDC) have transformed the station precinct into a temporary event space and retail precinct.